Blue Ocean Strategy
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Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim (Author), Renée Mauborgne (Author)
256 pages
1 edition (February 3, 2005)
Language: English

Management Gurus W. Chan Kim and Renee Mauborgne have presented a critical strategic management approach for today’s global competitive environment in their international bestseller, Blue Ocean Strategy: How to Create Uncontested Marketspace and Make the Competition Irrelevant. The book, which debuted in 2005, is a must read for any corporation today. Resting upon four “formulation principles” and two “execution principles,” Blue Ocean Strategy teaches the reader to create uncontested market space and break away from bloody competition by strategically moving into the area the authors call the “Blue Ocean.”

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